Spotlight on Local Biz // The Home Capsule
Sarah Dobbs, originator of “The Home Capsule”, blends her formal design knowledge, inherent sense of style, and minimalist/modern aesthetic to help her clients create functional spaces that are both practical and inspired. Her menu of services boasts assistance with planning, execution, and installation of interior designs for home or commercial ad campaigns, as well as consultation and organizational advice to streamline your abode; highlighting “capsule” items that reflect your personal taste and celebrate your individual style. To learn more about Sarah (and sneak a peek at her adorable family) check out her musings and advice at Instagram hangle @TheHomeCapsule or on Facebook https://www.facebook.com/thehomecapsule/.
Describe your Business: It’s goals and aesthetic/style.
SD: The Home Capsule is a collection of key items that are written about on my blog, present in my home, and loved by my clients. My goal is to create a curated home of what homeowners love, and give them a nudge of what to part with. I do this through my services which range from decluttering, organization, design, and styling. My aesthetic is a combination of a few big moments in design; Mid Century modern, Scandinavian minimalism and classic American.
Where does your skill/passion for your chosen field originate from?
When I live in a state of chaos by having a dis-organized home, I become on edge, anxious, and stressed out. This motivates me strive to feel calm and my best self. Ten years of city living with limited space taught me to be ruthless in choosing what stays and what goes. Over the years I have been asked a lot of questions about my process for decluttering and purchases. This kind of discipline, I guess you could call it, takes practice and I want to help others achieve this look in their homes and lives.
How has your move to Maplewood further evolved or provided inspiration for your business?
I’ve always worked in design, and you can’t help but fall in love with the charm of the historic homes of Maplewood. The challenge that an older house may pose is, we tend to live grander lifestyles, with bigger furniture, and a much higher rate of consumerism than the families that originally lived here. My job is to utilize layout, and help people edit what they have, and be happier living with less “stuff”. As a designer I stumble on all these little surprises in homes. The details are very purposeful and it’s fun to decorate these areas of a space. The craftsmanship and quality of materials are rarely used in new construction. That’s what draws people in, and why you see them hanging on to their original doors, that appreciation of those details and the pride they take in their homes I caught on to immediately.
Where is the last place in New Jersey, that you enjoyed a truly fabulous meal.. like, the kind you can’t stop thinking about?
My favorite date night is Jocky Hollow Oyster and Wine Bar. . We had the best time and the ambiance of the building itself stunned me. I originally picked the spot because I knew that several dining areas, under the Jockey Hollow name had taken over The 1917 morristown landmark. A stately mansion that is impressive even from the road. I enjoyed Prosecco, Oysters, and a perfectly seared steak, in what felt like a hip museum with excellent lighting.
What does a typical day off look like for you? What Essex County spots would you frequent?
When I am not working I’m with my Two boys Grey(5) and Hollis(2) and if it’s the weekend my Husband Kyle too. My guys love to be outside and I learned quickly that I could put my sneakers and do my best to keep up or be left behind. The South Mountain Reservation is where we go on family hikes, and let the kids be kids through exploration. There is something about being in nature that’s very centering, so I make a point to get out with limited distractions as often as I can.