Just behind a freshly painted Red door in Maplewood’s trending Hilton Neighborhood, one of SoMa’s finest British imports creates unique textiles, which can be best described as an impeccable marriage of vibrant color, carefully selected prints and geometrics. Read below to find out how Maddy Shaw takes the traditional art of quilting boldly into the Modern Design landscape, and discover why we chose her as our Business to Watch!
1) Describe your Business: It’s goals and aesthetic/style.
I’m a modern quilt maker currently operating under the name ‘Maddymade’. I make quilts through commission but watch this space, things will be changing up soon with the launch of new website and branding! My quilts are solid, clean and relatively simple upon first glance. Yet they are also playful, slightly edgy and inject warmth and personality into whatever room they come to live in. I guess I would say that my work isn’t restrained to the convention of traditional quilting. I like to push the envelope a little, I love to play! The more I make, the more defined my style has become. I used to work with more pattern but now my work is distinguished by the use of line, geometric shapes and bold, unexpected color palettes. Actually, I’m pretty obsessed with color pairings now I come to think of it!
2) Where does your skill/passion for quilting originate from? Is this a family tradition or self-taught hobby, turned business?
My husband and I moved to Germany straight after we married at the tender age of 21. I knew no one, only had my lame school German to get me by and we were unbelievably broke. My parents gifted me a sewing machine as a wedding present and that little machine became my lifeline. Although I studied fine art at university, I am a self taught crafter, sewist and quilter. I would sew bits and bobs for the home, make small gifts for friends and family, but my first quilt was actually in 2012 when my daughter was born. I had no idea what I was doing and it’s put together pretty poorly but I absolutely love seeing it on her bed each night; a gentle reminder of how far I’ve come in those 4 years.
3) How has your move to Maplewood further evolved or provided inspiration for your business?
Well, firstly, physical space! Cutting, sewing, ironing, this quilting lark demands a bit of space! We don’t have an enormous amount of room now, but far more than the apartment we lived in before we moved. Secondly, moving to Maplewood has given me mental space. I feel like I have more room to think here, and that’s so important in a creative pursuit.
4) Where is the last place in New Jersey that you enjoyed a truly fabulous meal.. like, the kind you can’t stop thinking about 🙂
Lorena’s in Maplewood, hands down. Such a cozy little spot! The food was superb but the atmosphere, the lighting, the staff, the service, that’s what makes it extra special.
5) What does a typical day off look like for you? What Essex County spots would you frequent?
If I’m lucky I’ll have made it to a class at CKO Maplewood – I am not good at it but I just can’t get enough of it! I feel so energized afterwards. But without doubt I’ll visit Rock Paper Scissors in Montclair, the most amazing fabric and quilting store. I visit often but usually have my kids in tow so have to zoom around getting all that I need before their episode of Paw Patrol has finished which they watch on my phone, sitting on the floor. The staff are wonderful and I can spend hours getting lost in ideas, perusing books and rummaging through the end-of-bolt bins which are so dangerous! We absolutely love South Mountain reservation, we don’t get too far with the littles stomping in every puddle and wading through the stream but we’re quite happy. We take a picnic and just enjoy the feeling of isolation – a feeling we never encountered when we lived in Brooklyn. We’re also huge diner fans, the Maple Leaf diner and the Millburn Diner are our faves.
For more information about Maddymade, reach out to Maddy at email@example.com
Follow Maddymade on Insta @madelinelaura